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Webinars are not just about products but ways to make your customers happy

Don't forget the human touch, says Citrix

Promo Webinars are seen as the top-performing lead generator, and the growing business use of mobile devices is extending their reach ever further.

Whatever the platform, webinars need to focus not just on the value of products but on ways of creating happy, loyal customers. Here are just a few pitfalls to avoid and words of advice:

  • Communicate clearly and don't bombard potential buyers with social media messages
  • Show that you understand customers' needs, not what you think they need
  • In the early stages give customers solid information rather than a hard sell
  • Treat your employees well and they will know how to treat your customers well

For more wise words of advice download the Citrix whitepaper How To Delight Your Customers. ®

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