World+Dog as likely to view vids on PC as TV

Folks, you're as likely to watch video content on your computer as your TV, if stats collated by asking tens of thousands of web-surfing consumers around the world is anything to go by.

Nielsen, a US market research firm, asked 28,000 or so people in 56 countries how often they watch video content on a computer, on a TV or on a mobile device. It asked online through those little 'help us improve our website' surveys.

The figures for computers and TVs are remarkably similar, give or take a percentage point. More folk watch video on TV at least once a day that those who do so on a computer, but for more frequent viewing the roles are reversed.

Source: Nielsen

In all, 84 per cent said they watched video on a computer a least once a month. Some 83 per cent said they did so on a TV.

Two years ago, the figures were 86 per cent and 90 per cent, respectively. The implication is clear: fewer folk are watching video on these devices, particularly on TVs.

Are they viewing elsewhere? Just over half of those who watch video on a mobile device do so at least once a month, 28 per cent a least once a day. Those figures rise, respectively, to 74 per cent and 38 per cent if you zero in on people in Asia-Pacific. The figures are much the same for folk in the Middle East and Africa, Nielsen said.

Even so, almost a quarter haven't watched video on a mobile device in the past 30 days. ®